According to Sony's revised earnings projections posted today, Sony says that it is estimated that due to the attacks from April this will cost the company 14 billion Yen, or $171 million.
This costs includes theft of personal information protection program for it's customers, the "Welcome Back" program, customer support, network security enhancements, legal experts, and the future impact on profits due to revenue loss.
"So far, we have not received any confirmed reports of customer identity
theft issues, nor confirmed any misuse of credit cards from the
cyber-attack," stated Sony. "Those are key variables, and if that
changes, the costs could change.
This is a big hit for Sony and this isn't even the end of the estimates. The full estimate will be released on Thursday for this year. We'll see how big of a hit they took on Thursday, the company may still continue strong but the damage is done.